Let me get this out of the way: I love podcasting.
I’ve been working in podcasting for nearly 20 years. From launching my first podcast at New Jersey 101.5, to my 8 years at The Wall Street Journal Radio Network, to starting and running ThePodcastConsultant.com, it’s safe to say I’ve been deep in the podcasting trenches.
Even after selling my podcast consulting business and thinking I might move on, I found myself right back in the space with my current company—Custom Podcast Solutions.
So yeah, I love podcasting. But here’s what I don’t love:
The myth that everyone NEEDS a podcast.
The Problem the Claim
When I worked with clients, the ones that concerned me most were the ones who said: “I know I want a podcast… I just don’t know what it’s about yet.”
The people who are usually the most successful in this space, tend to be ones who’s passions started somewhere else and a podcast just happened to be the most effective vehicle for sharing that passion with the audience.
Here’s the uncomfortable truth that most people don’t want to hear:
– Most podcasts never gain traction.
– Most brands can’t commit to a weekly or biweekly publishing schedule.
– And most people won’t see a return on their investment for months—if at all.
At the end of the day, the experience leads to frustration and wasted resources.
Even a Small Podcast Can be Successful
There is still a huge community of small businesses, thought leaders, and brands whose podcast don’t become blockbusters, but they get a ton of value from the experience. Those episodes still create a ready-made library of high-quality content you can repurpose across every channel.
Each episode—especially when recorded on video—becomes raw material for:
- Social clips (Reels, Shorts, audiograms)
- Blog posts and email newsletters
- Quote graphics for LinkedIn or Instagram
- Website videos and landing-page headers
- Internal training or customer onboarding
What If You Could Capture All That—Without Starting a Show?
Imagine walking into a studio, or logging on to your computer and, in just 90 minutes, leaving out with a folder full of branded, social-ready content. No RSS feeds. No publishing calendars. No commitment to a weekly show.
That’s what we’ve created with SuiteRecording’s Content Recording Sessions.
It’s everything you love about podcasting—without the podcast.
Why It Works
- Low Pressure: No need to craft an episode. Just talk.
- Quality Content: Work with seasoned professionals to extract the best information
- High ROI: One session = weeks of social content.
- Flexible Use: From social clips to sales enablement to internal training.
- Do-It-Yourself or Done-For-You: Edit it yourself or let us package it professionally.
Who Is It For?
– CEOs and founders
– Creators and coaches
– Small marketing teams
– Sales teams
– Anyone with a message worth sharing
Final Thought: A Smarter Way to Show Up
Your brand doesn’t need a podcast.
But it does need content. It needs your voice, your insights, your stories—and it needs them consistently across social, email, video, and web.
SuiteRecording Content Sessions give you the freedom to capture that content without the burden of launching a full-blown show.
🎥 Ready to get started?
👉 Book Your Session Now
